UM Web Site Page Element Colors

The following colors make-up the main Web color palette in use on the top-tier Web site for various page elements.

 

Primary Web Colors

 

	Main Navigation Background: Hex Code: #d77127
	Page Header, Body Text Header Font Color <h3>, Header Background for <h6>, Footer Background, and Right-hand Navigation Font Color: Hex Code: #7B9A70
	Font Color: Body Text: Hex Code: #333333
	Font Colors: Active and Visited Links, Image Caption: Hex Code: #b25614
	Font Colors: Header 1 <h1> and Header 3 <h3>: Hex Code: #366732
	Main Content Area Background and Footer Font Color: Hex Code: #e9ebc6
	Right-Column Navigation Area Background: Hex Code: #D9E0BF
	Header Gradient: Hey Code: #d4ac63 (top) to #c39130 (bottom)

 

Other Primary Colors

The primary colors for the University of Miami visual identity system are Miami orange and Miami green. In the example below, you can see these colors employed in the formal signature.

 

 

It should be noted that although the image above exemplifies the primary color palette using the University's formal signature, the use of this version of the signature is limited. See the visual identity manual for more details.

 

	Miami Orange: Hex Code: #f47321 Used in split-U signature only. Does not otherwise appear on the Web.
	Miami Green: Hex Code: #005030 Used in split-U signature only. Does not otherwise appear on the Web.

 

Supplementary Colors

This supplementary color palette is provided as an aid to designing print and Web communications that reflect the University of Miami’s brand in tone and style through consistent use of color. Although the University’s primary identity colors are Miami orange and Miami green, designing effective marketing communications benefits from a more flexible and sophisticated use of color harmony and contrast.

 

 

	Hex Code: #d28e00		Hex Code: #d4bf95
	Hex Code: #899620		Hex Code: #91b9a4
	Hex Code: #9eceeb		Hex Code: #a2ad00
	Hex Code: #c13832		Hex Code: #d28e00